TOP
LEVEL
STUDIO
Leith-based product design and branding studio Top Level count Rooser, Hibernian football club and RBS among their clients, along with a number of start-ups, local venues and local businesses. Hands-on work as a user researcher, data analyst and no-code prototype creator.
Skills
User Interviews · Co-design · B2B Software as a Service (SaaS) · Data Analysis · No-Code Development · User Interface Prototyping · Usability Testing · User Experience Testing · Training
Creative Informatics Challenge Project:
'Leith For Ever'
I conducted local market research, data analysis and solution prototyping for Leith For Ever, an app that re-thought local area navigation as a richer cultural alternative to Googlemaps, driven by stories and content from Leith’s communities and creative and heritage groups.
From online resources pooled by the project team, I uncovered existing quant and additional qualitative insights about the local economy. I quantified the latter using spreadsheets and visualised the data with Google Data Studio/Tableau. I ran user interviews and prototype testing with local cultural practitioners and organisers, and trained and supervised the team’s junior designer in conducting some of the interview work.
I participated in co-design of the business model with project partners Top Level Studio and Leith For Ever from which we derived a product concept, business requirements and user flows for the app.
Then I delivered a medium-fidelity no-code prototype of the digital service and tested this with target users: creative practitioners and members of arts and heritage organisations who were all based in Leith.
We designed the app and business model to be adaptable to other local areas with strong identities like Leith, and to harness local knowledge and creative contributions for the benefit of visitors, the local economy and community, and the contributors themselves.
Skills: User Research · Data Analysis · No-Code Development · User Interface Prototyping · Usability Testing
TrueDeploy
(User Research)
Working closely with Top Level Studio, I assisted blockchain startup TrueDeploy's mission to revolutionize how software security is perceived, achieved, and shared, by helping them identify their target user and route to market.
I ran and supervised user interviews with potential users and worked on the design team that helped refine their product offering.
Skills: User Research · B2B Software as a Service (SaaS) · Co-design
MACS Adventure
(User Testing)
As part of a brand refresh for this boutique travel company, I ran a series of one-to-one remote background interviews and prototype testing with a range of target customers to appraise UX of a new customer onboarding flow aimed at converting social media-based leads into customers and assisting customers on their adventure holidays.
Skills: User Experience Testing