ACTIVITY STREAM
Product Owner supporting the global live events sector
Activity Stream are data experts for the live entertainment sector supporting diverse clients including the Barbican, Shakespeare’s Globe, Bristol Old Vic, Konzerthaus Berlin, PAC NYC, Wembley OVO Arena, Scottish Event Campus, Roskilde Festival, Factory International and Edinburgh International Festival.
Skills
Product Owner · B2B Software as a Service (SaaS) · UX Research · Co-design · Data Analysis · Data-driven Presentations · Wireframing · Prototyping · UI Design · Reporting & Data Visualisation · Backlog Management · Affinity Diagramming · Information Architecture · Interaction Design · User Interviews · Prototyping · Survey Research · Requirements writing · Usability Testing
Experience
Joining as product owner to support the CTO after the merge of three internationally distributed event tech businesses and a 13M funding round, I was responsible for bringing focus to product innovation in Activity Stream's marketing intelligence and audience engagement products.
I generated research-driven product insights to inform a team of developers across front-end, full-stack, QA and data science and align the team on feature development priorities.
I defined and prioritised the development backlog based on a balance of expedient (reactive) resource-based factors and best-practice (proactive) decision-making.
I made regular cross-department presentations demonstrating the value of user-centred design and advocated for increased intra- and inter-team inclusivity, alignment and empowerment as a driver of optimal innovation.
I formed a product research user-group, offering advance releases of features to selected clients in return for their participation in regular user research sessions.
I conducted depth interviews with the members about their working context, pain/gain points and attitudes toward emerging technologies and I validated the interview insights with a follow-up survey of the wider client-base.
I audited the marketing intelligence product against common UX heuristics, conducted usability testing of its existing features, created prototypes of new features and gained further feedback from users.
Based on this research I compiled and presented an internal report identifying clients’ least-met needs, introducing high-level design principles and making robust data-driven feature recommendations.
I then re-designed the information architecture and integrated the navigation structure of the two products for a more unified, intuitive user experience.
According to relevant per-user data for the marketing intelligence product during H1 2024 this data-driven product development project coincided with significant increases in engagement in Q1 and Q2 alongside steady improvement in customer loyalty over the same period.